SlogansShop and business slogans
A tagline tells a customer in one line why they should walk in. These are sample lines for common small businesses. Use them to start, then put in your own promise, speciality or town.
Before printing a tagline on a board or packet, search online to make sure a competitor nearby, or a registered brand, is not already using the same words.
Food and sweets
Fresh every morning. Gone by evening.
Sweets made the way your grandmother approved.
Hot, fresh and never yesterday's.
Baked today, for today.
Home taste, without the washing up.
Your tea break, taken seriously.
Made this morning. Gone by evening.
The taste your mother would approve.
Hot from the kadhai, straight to you.
Shops and services
Everything you need, two minutes from home.
Stitched to fit. Delivered on the date.
Fair weight, fair price, every time.
We repair it before you miss it.
Walk in tired. Walk out fresh.
Small shop. Big care.
Quality you can check. Prices you can trust.
We explain before we bill.
Repaired right, the first time.
Your street's own store.
On time, or we call you first.
Coaching and classes
Small batches. Big attention.
We teach until you understand.
Doubts welcome, every day.
Concepts first. Marks follow.
Small batches. Every doubt answered.
We teach the why, not just the what.
हिन्दी
ताज़ा माल, सही दाम।
स्वाद वही, जो घर की याद दिला दे।
पूरा तौल, सच्चा मोल।
सिलाई ऐसी, कि तारीफ़ आपकी हो।
ग्राहक की खुशी, हमारी कमाई।
समय पर काम, यही हमारा नाम।
छोटे बैच, पूरा ध्यान।
जब तक समझ न आए, तब तक पढ़ाएँगे।
एक बार आइए, बार बार आइएगा।
शुद्धता हमारी पहचान, भरोसा हमारी शान।
सुबह का बना, शाम तक ख़त्म।
पहले समझाते हैं, फिर बिल बनाते हैं।
आपके मोहल्ले की अपनी दुकान।
हर सवाल का जवाब, हर बच्चे पर ध्यान।
तीन पीढ़ियों का भरोसा।
Nothing matches. Try a shorter word, or choose All.
What a tagline is for
A slogan asks people to act. A tagline tells them what to expect. It sits under the shop's name on the board, the bill book, the carry bag, the visiting card and the WhatsApp Business profile, and it answers one question: why here and not next door? The sample lines on this page show the shape. Your own line must carry your own promise.
Write your tagline in four steps
- Write down what regular customers already say about you: "always fresh", "never late", "explains everything", "fair rate". That is your real promise.
- Add what makes you different: your town, your years in business, a family recipe, home delivery, a speciality.
- Cut it to six words or fewer.
- Read it to three customers. Keep the version they repeat back correctly.
Example: a sweet shop known for fresh jalebi every morning since the owner's grandfather's time might arrive at "Hot jalebi, every morning, since 1962". It is specific, it can be checked, and no other shop can copy it.
Honest and legal
- Do not use "best", "number one", "cheapest" or "100% pure" unless you can prove it. Advertising rules in India expect claims to be true and provable.
- Do not copy or closely imitate a known brand's line. Search online and ask around before printing.
- Health and medical claims on food, cosmetics and supplements are regulated. Leave them out of a tagline.
- If you want to protect a tagline you have built, a trademark attorney can advise on registration.
Where to put it
Under the name on the shop board, in letters about a third the size of the name. On the first line of your online profile. At the bottom of bills and messages. Use the same words everywhere for at least a year. A tagline becomes yours through repetition.
Using these slogans
- Promise one thing you can keep every single day: fresh, on time, fair price.
- Avoid "best" and "number one" unless you can prove it. "Fresh every morning" is stronger and safer.
- Short enough for a shop board: six words or fewer.