Voting and election awareness slogans
National Voters' Day is observed in India on 25 January. These slogans ask people to register and vote. They do not favour any party or candidate.
English
Do not just complain. Vote.
One vote can tip the scale.
Vote for your reasons, not for a reward.
Eighteen? Register today.
The ink on your finger is a mark of pride.
A holiday for voting is not a holiday from voting.
Think, then press the button.
Democracy works when you turn up.
No vote is too small to matter.
The queue is short. Five years are long.
Polling day is a holiday for voting, not from it.
Ink on the finger, voice in the nation.
If you do not vote, someone else decides for you.
Check your name on the list before the day.
Nobody can see your vote. Make it your own.
हिन्दी
सोच समझकर बटन दबाओ, अपना प्रतिनिधि खुद चुन लाओ।
लालच में न आएँ, वोट ज़रूर डालने जाएँ।
वोट डालना है अधिकार, इसे न जाने दो बेकार।
अठारह के हुए? मतदाता सूची में नाम जुड़वाइए।
लोकतंत्र की यही पुकार, मतदान करे हर नर नार।
घर से निकलो, बूथ तक चलो।
उँगली पर स्याही, लोकतंत्र की गवाही।
एक वोट भी सरकार बदल सकता है।
कतार छोटी है, पाँच साल लंबे हैं।
छुट्टी मतदान के लिए है, सोने के लिए नहीं।
पहले बूथ, फिर बाक़ी काम।
न लालच में, न दबाव में, वोट डालो अपने विचार से।
सूची में अपना नाम देखो, मतदान के दिन बूथ पर पहुँचो।
In common use (not written by us)
Your vote is your voice. Use it.
पहले मतदान, फिर जलपान।
आपका वोट, आपकी आवाज़।
Nothing matches. Try a shorter word, or choose All.
Where these slogans are used
National Voters' Day programmes, college enrolment drives for new voters, rallies before an election, society and village notice boards, and essays on the duties of a citizen. The audience is usually the first-time voter and the voter who thinks one vote does not matter.
Write your own
A voter awareness slogan has one job: to get an eligible person to register and to turn up. It says nothing about whom to vote for. Good lines speak of the queue, the finger, the booth and the five years that follow. Humour works well: the holiday that should not be spent asleep, the complaint you have no right to make if you stayed home.
- English pairs: vote and note, choice and voice, booth and truth, ink and think, right and might.
- Hindi pairs: मतदान and पहचान, वोट and चोट, अधिकार and सरकार, मत and क़ीमत, उँगली and असली.
Staying neutral
This is the one topic where a slogan can do harm if it leans. In school, college and official awareness work, never use a party's name, symbol, colour, leader or well-known catchphrase, and do not hint. Do not use caste, religion or region to ask for votes. If you need exact dates, forms or rules for registration, take them from the Election Commission of India's own website on the day you prepare the poster, and say where you got them.
Ideas for a campaign
- A pledge wall where new voters sign under the slogan.
- A selfie frame with the inked finger for after polling day.
- A help desk beside the banner for those who do not know how to check their name on the roll.
Using these slogans
- Keep voter awareness slogans neutral. Never name a party, a candidate, a symbol or a colour.